When Will The Kindle Be Shipped Worldwide?
Thursday, July 2nd, 2009For quite a while now there has been a good deal of speculation as to when, precisely, Amazon might release its Kindle reader worldwide. The original Kindle was launched in November 2007 with the Kindle 2 and the larger display Kindle DX going on sale in February and June of 2009 respectively.
A year and a half and 2 hardware revisions later there seems to be no sign of an imminent worldwide launch in the offing. US sales of the device are strong – demand often exceeds supply and the device is out of stock periodically. Kindle book sales are also excellent (making up 35% of total sales when there is a Kindle edition on offer alongside the traditional paper versions) and the market for Kindle accessories is increasing daily.
However, as good as current sales figures are, it seems unlikely that a company like Amazon would be content with dominating the North American market whilst ignoring the possibilities available in the global arena. The fact that the Kindle’s main rival, (for the moment at least) the Sony PRS reader, is available worldwide and is enjoying an opportunity to establish brand loyalty in countries where the Kindle is unavailable must be a matter of some concern for Amazon.
Part of the problem would appear to be the type of connection to the Amazon store. In the US, Amazon furnish a fee free 3G download service – called “Whispernet” and provided by Sprint. It’s an attractive option for consumers who feel less committed – albeit the cost of this service is reflected in the purchase price of the hardware, the reader itself.
Recent discussions between Amazon and European telecoms service providers – T-Mobile and Vodafone – came to a halt with Amazon suggesting that the service provider’s demands were “unreasonable”.
Bearing in mind that Sony have recently partnered with Google to make the search engine giant’s huge collection of public domain electronic books available free of charge to Sony PRS users, and also bearing in mind that Apple will be launching a tablet based notebook (ideal for reading ebooks) – it does seem reasonable to wonder how much longer Amazon can afford to hesitate before entering the global marketplace with its Kindle ebook reader.
Conversely, it’s probably worth remembering that the Kindle was a pretty late edition to the ebook reader scene – the devices have been around since 1999 in a variety of formats. It doesn’t appear to have done Amazon any lasting thus far and they may be confident that the time will be right when they say so and not before.